How Blogo works

What Blogo reads, stores and sends

Blogo works from three kinds of input: the public pages of your website, the accounts you choose to connect, and what you type into it. It stores what it needs to plan and write, sends working text to model and search providers to do that, and never publishes or changes anything on your site. This page describes how the product behaves; the privacy policy is the legal statement.

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What Blogo reads

Nothing below needs access to your server. Public pages are fetched the way any visitor’s browser would fetch them.

  • Your public website. During setup Blogo reads your sitemap and the text of a small number of key pages (the home page, about, product or service pages and a few guides) to understand what the business does.
  • Your sitemap, later on, to keep a list of live pages for internal links and to see when a new article has gone live.
  • Search Console, if you connect it: clicks, impressions, click-through rate and average position by page and query, plus the indexing state of articles Blogo wrote. The permission is read-only.
  • WordPress, if you connect it: your existing posts and pages, so Blogo knows what you already cover.
  • Your answers: the company facts and brand rules you confirm during setup, the author details you save, and what you write in the interview before an article.
  • Public pages by other people: the pages that rank for the search an article targets, and the sources an article cites.

What Blogo stores

Blogo keeps your account details, the site profile you confirmed, your articles with their research notes, check results and drafts, the list of your live pages, and the latest Search Console snapshot for each connected site. A new sync replaces the previous snapshot.

Credentials are encrypted before they are stored. That covers the Search Console access and refresh tokens and the WordPress application password. If encryption is not available on the server, Blogo refuses to save them rather than keep them in plain text.

Every article, site and connection is tied to the account that owns it, and requests are checked against that owner before anything is read or changed.

What is sent to model and search providers

Writing and checking an article means sending text to third-party services. Blogo sends what the step needs.

  • To AI model providers: the topic and writing plan, your confirmed company facts and brand rules, research excerpts from public pages, your interview answers, and the draft being checked or repaired.
  • To a search data provider: keywords and domain names, to retrieve search volumes and the pages that rank. This involves no personal data.
  • To the vision check: the address of a candidate image and the subject it should show.
  • To stock image sources: a short search phrase taken from a heading.
  • To Google and WordPress: only requests to the account you connected, using the credentials you gave for it.
  • Your author byline and bio are not sent to a writing model. They are added to the WordPress draft as you wrote them.

How pages are fetched safely

Blogo fetches addresses that come from sitemaps, search results and model output, so those addresses are treated as untrusted. Every such request goes through one guarded path.

  • Only public internet addresses are allowed. Private, local and internal network addresses are refused, and the check is repeated on every redirect.
  • The address that was checked is the one the connection is made to, so a hostname cannot be swapped between the check and the request.
  • Each fetch has a time limit and a size limit. A page that is too large, too slow or not HTML is skipped.
  • Requests to your WordPress site require HTTPS and do not follow redirects, so your application password cannot be forwarded to another host.

What Blogo never does

These are limits of the product, not settings.

  • It never publishes. The furthest it goes is a draft post in WordPress, and only after a person confirms the reviewed article.
  • Its article flow does not edit or delete existing posts, pages or media on your site.
  • It cannot change anything in Search Console. The permission is read-only.
  • It does not ask for access to your email, analytics, ads account or files.
  • It does not fill in facts about your business. Details such as minimum order quantity or lead time come from you or are left out.
  • It does not sell your personal information. The privacy policy sets out the limited cases in which data is shared.

What you control

Both connections are optional and separate. You can use Blogo with neither, with Search Console only, or with both. Search Console access can be removed from your Google Account at any time, and a WordPress application password can be revoked in your WordPress profile; either takes effect immediately on that side.

In the current invite-only pilot, writing drafts to WordPress is switched off, so Blogo reads from a connected WordPress site but does not write to it.

For access, correction or deletion of your personal data, follow the privacy policy, which also lists the contact address.

Questions

Is my content used to train AI models?
Blogo does not train models. It sends working text to third-party model providers to write and check your articles; how those providers handle data is governed by their terms. If this matters for your business, ask us before you send anything sensitive.
Can Blogo see my Google Analytics or my inbox?
No. The only Google permission Blogo requests is read-only access to Search Console.
Do my interview answers leave Blogo?
They are sent to the AI model that writes the article, because they are the first-hand part of it, and they appear in the draft. Do not put anything in an answer that you would not want published.
Where are my WordPress password and Google tokens kept?
In Blogo’s database, encrypted. They are decrypted only on the server at the moment a request to WordPress or Google is made.
How do I get my data deleted?
Use the contact address in the privacy policy. It describes your rights to access, correct and delete personal data.

Start with only your website

Add your site without connecting anything else and see what Blogo suggests. Blogo is in a free, invite-only pilot.

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