Links: internal, external and checked

Blogo reads your sitemap, up to 500 addresses, and keeps a list of your live pages. For each new article it picks up to eight pages whose address or recorded keywords share words with the article’s main keyword and offers them to the writer with suggested link text. The writer is asked to use between two and five of them, where a reader would want the next step.

An article Blogo wrote for you is not offered as a link target while it is still a draft. It joins the list once its address appears in your sitemap, so a draft never links to a page that is not live.

If no related page is found, the writer is told that none is available and is instructed not to invent one.

Before a draft can be sent, Blogo counts the links to your related live pages. It expects two when at least two related pages exist, one when only one exists, and none on a new site with nothing related yet. A site is never held to a number it cannot meet.

The match is by shared words, so it is literal. A related page whose address uses different wording can be missed; add that link yourself during review.

While researching, Blogo sees which sites rank for the search your article targets. Those domains are added to a do-not-link list for the article. Authority sources and your own site are never added.

The list is shown on the settings step with every domain ticked. Untick any you are happy to link to, or clear the whole list; an empty list you saved stays empty. The one-click run applies the same default as the guided steps. The list holds up to 24 domains.

The rule is enforced twice. The writer is told not to link to those domains, and before a draft can be sent the code checks every link against the list, subdomains included. A link to a listed domain holds the draft.

A statement can still rest on a page from a listed site if that page confirms it. The article simply does not send your readers there. On product and category pages the rule is stricter: links to any other business are held, apart from independent authorities and references you approved.

Blogo requests each link and each image address in the finished text.

After writing, and again after any automatic repair, a rule shortens over-long link text without changing your wording. A link that covers more than six words is moved to the end of its sentence and shown as the name of the site. Example: a whole sentence linked to a standards body becomes the same sentence in plain text, followed by “(astm.org)” as the link.

A heading that was written as a link becomes a plain heading when the same address is already linked elsewhere on the page.

When a draft is written to WordPress, links to your own site are plain links. Links to a fixed list of authority domains are ordinary followed links. Every other external link is marked nofollow, so a commercial source can be cited without passing on link value.