Budgeting for content

What one B2B SEO article really costs

The price of a B2B article is mostly the work around the writing: choosing the topic, researching it, checking the facts and getting it into your site. Here is how each way of buying content handles that work.

Start with your websiteSee pricing

The work inside one article

Whoever you pay, the same jobs have to be done. The real comparison is which of these you pay for and which ones land back on your desk.

  • Choosing a topic buyers actually search for
  • Researching it and finding credible sources
  • Writing and structuring the article
  • Checking facts, numbers and product details
  • Images, title, meta description and internal links
  • Formatting and loading it into WordPress
  • Review and approval by someone who knows the product

Agency, freelancer, DIY AI or an AI workflow

An SEO agency usually covers topic choice, writing and on-page work, and costs the most per article; product fact checking still needs your input. A freelance writer covers writing and some research; topic choice, SEO and WordPress work often stay with you.

Writing it yourself with a general AI chatbot is cheapest in cash but expensive in time: you choose the topic, prompt, research, fact-check every claim and format it. An AI content workflow such as Blogo automates topic choice, research, drafting, fact checking and the WordPress draft, and leaves the final review to you.

How to compare quotes

Ask every option the same questions before you compare prices.

  • Who chooses the topics, and based on what data?
  • Are sources cited, and who checks the facts?
  • Who confirms product details like MOQ and lead time?
  • Is the article delivered into WordPress, or as a document?
  • Can anything be published without your approval?

Where Blogo fits

Blogo is built for teams that want articles researched, written, fact-checked and delivered as WordPress drafts, with a person approving every post. Pricing is credit-based; see the pricing page for current plans. During the invite-only pilot, approved users use Blogo free.

  • Blogo creates WordPress drafts only. A person on your team reviews and publishes.

Questions

Why do agency quotes for one article vary so much?
Because the scope varies. Quotes that include topic research, fact checking, images and WordPress formatting cost more than writing alone. Compare what is included, not only the price.
Is AI-written content cheaper overall?
The drafting is cheaper; checking and approving it is not free. Factor in the time your team spends verifying facts when you compare options.
What does Blogo cost?
Blogo uses credits; one new article costs 10 credits. Current plans are on the pricing page, and approved pilot users use Blogo free while checkout is being tested.

See what a finished draft looks like

Start with your website and review a real draft before you decide. Blogo is in a free, invite-only pilot.

Start with your website