How Blogo works

How Blogo checks the facts in a draft

After the draft is written, Blogo makes a list of the statements a reader could act on and checks each one. Statements that repeat your own answers or saved brand details are not sent to the web, because the web has no way to know them. Everything else is checked against live web pages. A statement found wrong or out of date holds the draft; one that simply could not be confirmed usually becomes a suggestion.

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How the list of statements is built

A model reads the draft and picks out up to 12 statements a reader would rely on. Each one has to be copied word for word from the draft. A paraphrase is thrown out rather than checked, so the check is always about a sentence that is actually on the page.

Code then adds what the model may have missed: every sentence or table row with a figure a reader would act on, and every sentence whose wording points to a certification, legal, medical or safety matter. That second pass has no limit of 12.

Three ways a statement gets checked

Blogo tries the cheapest and most reliable proof first.

  • It restates a saved brand detail, such as your minimum order quantity or lead time. It is marked as confirmed by you. No web search is run.
  • Every figure in it appears in your own answers, or on the page linked in that same sentence. Code has already read that page and found the figure, so no web search is run. A figure-free sentence in the first person (“we”, “our”) that restates one of your answers is treated the same way, unless it is about a regulated matter.
  • Anything else goes to a web search. The result is one of four: confirmed, wrong, out of date, or could not be verified, with the correct value and the address of the page it was found on where there is one.

What happens to each result

The outcome depends on the result and on what kind of statement it is.

  • Wrong or out of date: the draft is held until the statement is corrected or removed.
  • Confirmed on a page that is not on your do-not-link list, no figure: it stands. If it touches health, safety, law or certification, you also get a note to give it a second look.
  • Could not be confirmed, no figure, not a sensitive subject: the draft is not held. At most it becomes a suggestion to remove the sentence or say it as your own view.
  • Could not be confirmed, and it is about health, safety, law or certification: the draft is held.
  • Any statement with a figure: it needs a proven source, whatever the web search said. That rule has its own page.

Why your own answers are not web-checked

No web page states how your factory inspects a batch, so a search for it comes back “could not be verified” or, worse, “wrong”. Blogo therefore treats your answers and brand details as your own first-hand statements. You are the source for them, and Blogo does not test whether they are true.

Two limits apply. A figure counts as yours only if that exact figure is in your answers or brand details, and this is checked again at the final review. And an article that relies on your answers carries a closing line saying it includes your own first-hand experience.

Limits you should know

The web check is done by an AI model with web search. “Confirmed” means it found a page that agrees, not that the statement is certain. Read the confirmed list in the final review, where each entry shows its source.

Some words trigger caution by themselves: “registration”, “risk”, “treat”. A model judges whether such a sentence really asserts a regulated fact or just uses the word in its everyday sense. If the model is unsure, the sentence is treated as regulated. A sentence with a figure, or one about health or physical hazard, is never relaxed this way.

A fact check covers one exact version of the text. Change the article and it has to run again before the draft can go to WordPress.

Questions

Where do I see what was checked?
In the final review. Confirmed facts are folded into one list you can open to see each source; anything wrong, outdated or unverified is listed separately with the sentence it refers to.
What if I disagree with a correction?
After an automatic fix, the review shows what changed, statement by statement. If you disagree, you can rewrite the draft or leave it unsent; nothing reaches WordPress until you send it.
Does the fact check cover every sentence?
No. It covers the statements the model picked, plus every sentence code identified as carrying a figure or a certification, legal, medical or safety matter. General advice and opinion are not checked as facts.
Are topics like medical devices or customs rules handled differently?
Yes. Statements about health, safety, law and certification are held to the stricter rule: an unconfirmed one holds the draft instead of becoming a suggestion, and a confirmed one is still flagged for a second look.

Review a checked draft

Add your website and see the fact list on your first article. Blogo is in a free, invite-only pilot.

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