How Blogo works

Where the numbers in a draft come from

A specific figure may appear in a Blogo draft in two cases only: it is in your own answers or saved brand details, or it is stated on the page that the same sentence links to. The second case is checked by code, not by a model: Blogo opens the linked page and looks for the figure in its text. A figure that passes neither test holds the draft.

The rule the writer is given

The writer has one rule about numbers. A price, percentage, count, date, duration or size may be written only if it appears in your answers, in your brand details, or in a sentence copied from an approved source page. If it comes from a source page, that page must be linked in the same sentence. Anything else is to be said in words, without the number. Rounding, averaging and combining figures into a new one are not allowed.

To make that possible, Blogo reads the approved source pages before writing (up to eight of them) and copies out sentences that contain a figure and mention the topic, a few per page. The writer sees those sentences with their addresses. Figures in the general research notes may be used only if they also appear in one of these copied sentences.

How the check works after writing

Once the draft exists, code goes through it sentence by sentence, treating each table row and list item as its own unit. For every unit that contains a figure:

  • If every figure in it is found in your answers or brand details, it is supported by you.
  • Otherwise Blogo fetches each page linked in that unit and searches its text for the figures. If one page states all of them, the unit is supported by that page.
  • If neither holds, the sentence is reported as a figure with no source, quoting the sentence and the figures that are missing.

What counts as a figure

Not every digit needs a source. Amounts with a currency, a percent sign or a unit always do. Small bare counts such as “3 steps”, numbered list positions, the current year, and numbers that are part of a product name are left alone.

Matching is exact. Thousands separators and trailing zeros are ignored, so 1,000 matches 1000, but nothing is rounded. Example: if the source says 24.6% and the draft says “about 25%”, the draft’s figure is not found and the sentence is reported.

When a figure has no source, you are asked first

Before the automatic fix runs, the review shows a short list headed “Do you know these numbers?”, with up to five of the unsupported sentences. For each one you can type your real figure or choose “I don’t know”.

A real answer becomes part of your own evidence: the fix can then use that number, and it is saved for later articles on the same site. With “I don’t know”, the fix is told to make the point without the number, or delete the sentence if nothing useful is left, and not to swap in wording such as “varies by supplier”.

Limits

The check confirms that the linked page states the figure. It does not judge whether that page is right, or whether the figure is used in the same sense.

If a linked page cannot be read, the figure counts as unsourced. That includes pages that block automated readers, time out, or are not ordinary web pages. Links to your own site do not count as a source for a figure, and a draft has a ceiling of 15 linked pages read for this check.

Questions

Can I use a number from a PDF report?
Not by linking it. The check reads ordinary web pages, so a figure that exists only in a PDF is reported as unsourced. If it is your own figure, give it as an answer instead; if it is someone else’s, link a web page that states it.
Does my own figure need a link?
No. A figure from your answers or brand details needs no link. Brand-detail figures are used exactly as you saved them.
What if two figures in one sentence come from two different pages?
The sentence is reported. One linked page has to state every figure in the sentence that is not already yours. Splitting it into two sentences, each with its own link, resolves it.
Are figures in tables checked too?
Yes. Each table row is checked as its own unit, with the links that appear in that row.

See it on your own numbers

Add your website and review a draft where every figure shows its source. Blogo is in a free, invite-only pilot.