How Blogo works
How Blogo writes an article, from topic to draft
Blogo works in a fixed order: it settles what the page is for, finds sources, picks the keyword and title, reads the pages that already rank, plans an outline, asks you a few questions, and only then writes. After writing it adds pictures, checks facts and links, and stops at a final review. Nothing reaches WordPress until you send it, and it arrives there as a draft.
What is decided before a word is written
Most of the work happens before the writing. Each decision is made once, in this order, and the writer receives the results instead of making them up again.
- Topic and reader: what the page is about and who it is for.
- Page type and writing plan: article, landing page or category page, with what the page may and may not say. Blogo does not assume “article”, and no paid step runs until you have confirmed this plan.
- Sources: candidate pages from official and first-party sites, which you can accept or change.
- Main keyword, then title. When the titles are generated, Blogo also fetches the current Google top ten for the keyword and the people-also-ask questions shown with it.
- Related keywords, then the writing setup: length range, voice, your own instructions, and the sites the page must not link to.
- Outline: two versions to choose from, or your own edited one.
- Extras: how many pictures and links to aim for.
Step by step, or one click
Every step that offers a choice also has a recommended pick. You can go through the steps yourself, or use the one-click option, which takes the recommended pick at each step and runs through to the final review.
One-click does not skip the questions. It runs as far as the “Your experience” step and waits there until at least one of your answers has been accepted. The writing step refuses to start without one, and that refusal happens before anything is charged for the article.
The writing pass and what follows it
The draft is written in one pass. The writer is given the confirmed outline (its main headings, in your order), your answers, your saved brand details and rules, sentences containing figures that were copied from the approved source pages, and a summary of what the ranking pages cover.
Then, in order: pictures are placed and each one has to pass a visual check; the fact check runs; corrections are applied where the fact check found something that can be fixed; every link is tested; and the final checks are run against that exact version of the text.
Where Blogo stops and waits for you
There are three fixed stopping points: confirming the writing plan, answering the questions, and the final review.
The final review separates what must be settled from what is only a suggestion. The “Push to WordPress (draft)” button stays disabled until every item in the first group is settled. Sending takes two clicks, and the second one confirms the exact version you reviewed. If the article or your brand rules change in between, you are asked to review again.
What Blogo does not do
Blogo does not publish. The post is created in WordPress with draft status, and a person on your team presses publish there.
It does not carry checks over to changed text. The fact check, link check and picture check are each tied to the exact text they inspected, so after an edit they have to run again before the draft can be sent.
Questions
Can I change the outline before the article is written?
What happens if I close the page halfway through?
Does one-click writing cost more than going step by step?
Can Blogo write a product or category page instead of a blog post?
See the steps on your own topic
Add your website and walk one article through to the final review. Blogo is in a free, invite-only pilot.