How Blogo works

The questions Blogo asks you before it writes

Before it writes, Blogo asks you three to five short questions about things only your business knows: your own numbers, how you actually do the work, what customers ask. At least one answer has to be accepted before writing can start. You can answer “I don’t know” to any question, and accepted answers are saved and passed to the writer again on later articles for the same site.

Why Blogo asks instead of guessing

A model can produce a paragraph about injection moulding tolerances. It cannot know what your shop measures, which mistakes you see in customer drawings, or what you tell a buyer who asks for a faster lead time. Without that, an article can only repeat what the ranking pages already say.

So the writer works under a plain rule: first-hand experience comes only from your answers. It is told to build the relevant sections around them, in the first person, and never to add people, customers, cases, tests or results that your answers do not state. After writing, code looks for invented people and customer stories, and one that is not in your answers holds the draft.

Where the questions come from

The questions are written at the outline step, when Blogo already knows what the ranking pages cover. The model that writes them is given the topics most ranking pages include, the angles only one or two of them touch, the planned outline, and the key facts already saved in your brand details, with an instruction not to ask for those again.

Each question has to ask for something only your business would know, be answerable in one to three sentences, and not be a yes-or-no question. Each comes with one line on why it is asked and an example of the shape of a useful answer.

Example of a question for a packaging supplier: “What is the measured output of your pump per stroke, and how do you test it?”

If that step fails, Blogo falls back to three standard questions: what most articles on the topic get wrong, which numbers you actually know, and what customers ask you most.

What counts as an answer

Answers are judged by simple code, not by a model.

  • An empty box, or a reply such as “no”, “n/a”, “not sure” or “I don’t know”, is recorded as not known. That is fine; answer a different question.
  • An answer shorter than about eight words is not accepted. You are asked for one or two full sentences.
  • Anything longer is accepted. If it contains no number, no name and no “we” or “our”, you are told it is usable but that a number, a name or a concrete step would make it stronger.
  • You can answer in Chinese. The writer is told to translate your answers faithfully and not to embellish them.

Why one answer is the minimum

The writing step checks for at least one accepted answer before it does anything else, including before the article is charged. With none, it stops and says so. One-click writing stops at the same point and waits.

One is a floor, not a target. The final review requires the page to say at least three things the ranking pages do not, and sentences built on your answers are one of only two things that count toward that. One answer can count twice at most, so two or three good answers make that requirement much easier to meet.

How answers are reused

Accepted answers are stored for the site, not just for the article. When a later article is written for the same site, the most recent saved entries are given to the writer alongside that article’s own answers, and figures in them count as yours in the figure check.

The same applies to figures you supply later. If the review asks “Do you know these numbers?” and you answer, those answers are saved the same way.

Blogo still asks questions on every article, and each article still needs one accepted answer of its own.

Questions

What if I honestly have nothing to add on a topic?
Then Blogo will not write it. That is deliberate: a topic where your business has nothing of its own to say is usually one where the page could only repeat what already ranks.
Does Blogo check whether my answers are true?
No. Your answers are treated as your own first-hand statements and are not checked against the web. An article that uses them ends with a line saying it includes your own first-hand experience.
Are my answers used for anyone else’s articles?
No. Saved answers are stored under your account for one site, and they are loaded only when an article is written for that same site.
Will my answers be quoted word for word?
Not necessarily. The writer builds sentences on them in the first person. Any figure you give must appear exactly as you gave it; the figure check compares it against your answer.

Answer three questions, get a draft that is yours

Add your website and see the questions Blogo asks for your first topic. Blogo is in a free, invite-only pilot.