How Blogo works

Images, visual checks and credit lines

Blogo places an image under the title and under the main sections of an article. Each image comes from a stock source with a usable licence, is looked at by a vision model to confirm it shows what the section is about, and is followed by a credit line. If no candidate passes, that section gets no image.

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Where the images come from

Blogo searches three sources, in this order of preference.

  • Pexels, when the service has a Pexels key configured.
  • Openverse, filtered to works whose licence allows commercial use.
  • Wikimedia Commons, keeping only files under a Creative Commons licence or in the public domain. Files with any other licence are dropped before they are considered.

How an image is chosen for a section

The search does not use the heading word for word. Filler words are removed first so the query names the thing to be shown. Example: a heading “Best time to visit Guilin” is searched as “Guilin”, not as a sentence. Sections headed as FAQs never get an image, because there is nothing to depict.

A candidate is then shown to a vision model, which looks at the actual picture and answers whether it shows that subject. The caption supplied by the stock source can influence which candidate is looked at first; it never decides whether one is accepted.

There is one extra rule in code for words with two meanings. A video-editing timeline is rejected for a section about a factory production timeline, even if a model said yes.

Up to three candidates are checked per section. An image already used in the article is skipped, so the same photo does not repeat under several headings. When nothing passes, the section stays without an image: a wrong picture is worse than none.

Credit lines and alt text

Every inserted image is followed by an italic line that names the creator or source and the licence. Example: “Image: A. Photographer via Pexels, Pexels License”. In a WordPress draft that line becomes the caption of the figure.

The alt text describes what the visual check saw in the picture. If that description is unusable, Blogo falls back to the subject of the section.

You choose how many images an article may have, up to twelve, or choose “No images”. The default is four.

What is checked again before a draft can be sent

The visual check is recorded against the exact version of the article it was run on. Before a draft can go to WordPress, Blogo confirms three things for every image in the text.

  • The image has a passing visual check for this version of the article. If the text changed since the check, the draft is held until the check covers the current text.
  • The image has its credit line directly beneath it.
  • The image address still answers. Image addresses go through the same dead-link check as ordinary links.

Charts, AI covers and your own photos

Three further image types exist in the product and are switched off in the current invite-only pilot. All three need image hosting to be configured on the service first.

  • Charts drawn by code from a table already in the article, using the same figures and nothing new. A chart is labelled “Generated chart”.
  • An AI illustration for the title image, used only when no stock photo passes. It is made from the topic alone, never from your products or brand, and is labelled “AI-generated illustration (not a product photo)”.
  • Your own photos, up to four per article, each with a caption you write. They take a section’s place ahead of stock photos and are credited to you as “own photo”.
  • None of these skips the visual check. A photo of yours that does not show what its caption says is left out, and the section falls back to a stock photo.

Limits you should know

Blogo does not upload images to your WordPress media library and does not set a featured image. Images in a draft are referenced at the address of the stock source. If you want copies on your own site, add them during review.

Blogo does not edit, crop or overlay text on stock photos. A licence listed by a stock source is taken as the source states it; Blogo does not verify ownership beyond that, so check the credit line during review if your industry has strict rules on image use.

Questions

Why does a section have no image?
No candidate passed the visual check within the three attempts for that section, or the section is an FAQ. Blogo leaves the space empty rather than insert a picture of something else.
Can I remove the credit line?
You can edit the draft in WordPress, but Blogo will not send a draft whose images have no credit line. Whether a credit is legally required depends on the licence named in the line.
Can I upload photos of my own factory or products?
The writing flow supports it, but uploading needs image hosting that is not switched on in the pilot. For now, add your own photos in WordPress when you review the draft.
Does Blogo generate product images with AI?
No. The only AI image is an optional topic illustration for the title, it is off in the pilot, and it is never asked to show your products, factory, certificates or logo.

Review a draft with credited images

Add your site and see how images and credits appear in a finished article. Blogo is in a free, invite-only pilot.

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